That started me thinking:
- How much does corporate culture affect customer service practices?
- How much does location affect customer service practices?
- Can corporate culture & hiring practices supersede customer service issues that arise based on location?
I remember taking an HR class when I went through college for my first degree. We did a little case study on Starbucks and how their hiring practices and corporate culture are connected to ensure better customer service. I wasn't a Starbucks customer at the time so I thought it was complete hog wash. I mean how can you make sure all employees are the positive "sun-shiny" people you want them to be? Time for investigation! So I started going into Starbucks off and on, and not just in Tallahassee, but any port of call I may have found myself in. They totally proved me wrong. I had consistently "perky" service that really truly seemed genuine, not from a saccharine plastic script. That was my first brush with the concept of a strong corporate culture leading to a strong workforce identity.
Location & Customer Service
Let's be honest, every city has this invisible line that certain people and certain brands don't cross. That has to have an effect on customer service. Hypothetically, if a Chic Fil A or Starbucks opened in a maximum security prison and was employed by prisoners to serve other prisoners, regardless of their corporate culture, the level of customer service would be abysmal. Granted, that's a seriously unlikely situation and an extreme example of location but 2 things are clear: 1) in a location where ideal employees are unavailable service will suffer 2) customers and their attitudes have an affect on employees and their attitudes. What this means is: 1) stores concerned with service will also be concerned with location. 2) employees that work in a nicer environment and with nicer patrons respond in kind by being nice.
Corporate Culture > Location?
Well yes and no, in my opinion. Let's go back to the Chic Fil A I had last night. Yes the service wasn't what I was used to but because it was Chic Fil A it was still great. However, because location dictates attitudes of employees and patrons no amount of "service first" mantra can truly over come the challenges presented by location.